Bravo! Vail Summer Music Festival Projects and Material

Social media posts I collaborated in producing 

Published regional news (Vail Daily) clippings I produced 

Marking project I organized and executed on

Hotel Concierge Marketing Project - Project-managed an on-the-ground hotel partnership campaign across the Vail Valley, coordinating marketing and box office teams to distribute print collateral and 500+ complimentary tickets. Built hotel targeting maps, executed in-person outreach, and partnered with analytics to drive increased concert attendance, community goodwill, and local brand awareness.

GbM and DPI Projects and Material

Social media posts I produced

Projects and Relevant Coursework

Global Leadership Project - Delivered a team-based consulting engagement for hiveonline, a Copenhagen-based agri-fintech platform, developing international expansion, partnership, and recurring-revenue strategies. Conducted global market research, competitive analysis, and ESG-driven value propositions to support sustainable supply chains, smallholder farmer empowerment, and scalable growth in Sub-Saharan Africa.

Competitive Intelligence, Scenario Planning, and War Games - Led strategic analysis within a 5-person team to win a premium international airline war game. Applied competitive intelligence, scenario planning, and Four Corners analysis to develop data-driven “where-to-play / how-to-win” strategies, outperforming peer teams in a faculty- and industry-judged competition. 

Managerial Economics Group Study Lead - Applied demand theory, pricing strategy, elasticity analysis, and market structure models to managerial decision-making. Prepared, organized and led peer study sessions and created shared study guides, problem walkthroughs, and exam prep materials to support classmates, reinforce quantitative concepts, and improve team-wide understanding of data-driven business strategy. 

Social Media for Entrepreneurs - Developed social media strategy, digital marketing plans, and content frameworks for startups and small businesses. Applied audience targeting, platform analytics, brand storytelling, and campaign execution to drive engagement, growth, and brand awareness across major social media platforms through hands-on projects and case-based learning.

AI Application in Marketing - Applied artificial intelligence, machine learning, and generative AI to marketing strategy, customer insights, segmentation, personalization, dynamic pricing, and customer experience. Developed AI-assisted marketing plans using real-world cases, hands-on AI tools, and ethical AI governance frameworks to drive data-driven, scalable marketing decisions. 

Projects and Relevant Coursework

Business Policy Capstone - Applied CEO-level strategic management, competitive analysis, and business strategy frameworks to real-world case studies. Integrated marketing strategy, corporate strategy, finance, and operations to assess external market forces, internal capabilities, sustainable competitive advantage, and deliver data-driven strategic recommendations through executive presentations and business writing.

Managerial Economics - Applied microeconomics theory, demand estimation, pricing strategy, cost analysis, game theory, and market structure analysis to business and government decision-making. Integrated economics with marketing, finance, and operations to support data-driven pricing, revenue optimization, competitive strategy, and managerial decision analysis using real-world business cases and Excel-based modeling.

Business Statistics with Spreadsheets - Applied business statistics, data analysis, regression modeling, hypothesis testing, and ANOVA using Excel and spreadsheets to support data-driven decision-making. Analyzed real-world business cases to interpret quantitative insights, communicate statistical findings, and inform marketing analytics, forecasting, and managerial strategy.

Skills

Microsoft Suite | Adobe CC Suite | Google Analytics | Ableton Live | Music Notation Software | Survey Monkey | Google Ads | Meta Business Suite | WordFly | Tessitura | Canva | Digital Marketing | Data Analytics | Social Media | Team Leadership and Collaboration | Digital Media Strategy | Brand Development | Data-Driven Decision-Making | Video Editing | Audio Editing | Audio Engineering/Production